Check out our Brands & Innovation Exposition

THE PROJECT

For my specialization Brands & Innovation at Amsterdam Fashion Institute, I got to collaborate with Rituals. A brand revolving around lifestyle, wellness and beauty. For Rituals, everything revolves around brand experience and one could say that is their greatest asset and their unique selling point.

I researched the brand, its target group and trends. The question was, what direction should this brand go within the next 10 years?

With this in the back of my mind I designed the Holographic Spa experience. A service Rituals offers to extend their brand experience to the comfort of their own bathroom.